Welcome to One Life Swim It!
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Hey there, fellow swimmer! If you’ve found your way to our page, chances are you’re just as cool as we are and you love the water as much as we do. We're stoked to have you here and excited to be a part of your swimming journey.
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Our Story
One Life Swim It made its splash at the end of 2019, starting with our very own custom-made swim paddles. We shared them with our local club, and soon after, we began branding swim caps to make a bold statement to bring our name to life. What started as a small passion project quickly grew into a brand embraced by swimmers from all over the world. And honestly, we think that's pretty awesome.
Since then, One Life Swim It has been making waves, encouraging swimmers to fall in love with water and to chase new goals, both in and out of the pool. With opportunities to swim across the globe and connect with inspiring swimmers from many oceans and lakes, we've continued to grow, always with heart and purpose.
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We believe in the magic of water and the power of community. Whether it's a pool session, an ocean dip, or a cold lake plunge, we want more people to feel the joy that swimming brings.
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Why We’re Different
One Life Swim It was built by swimmers, for swimmers, because we know what works best. All of our products are designed with passion and purpose, crafted to suit swimmers of every level. Everything is proudly produced right here in South Africa, with vibrant colors and a local flair. Local is lekker, after all!
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Join Our Swim Family
We love being a part of your swimming journey and can’t wait to grow our global swim family—one swimmer, one adventure, and one splash at a time. Whether you're into pool swimming, open water, or wild adventure swims, we’re here to cheer you on and keep you kitted out in style.
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Dive in. Dream big. Swim with Heart - One Life. Swim It.
Meet the Swimmer behind the brand: Cyndi Starr
Hi, I’m Cyndi Starr Strydom — swimmer by heart, ocean hugger by nature, and founder of One Life Swim It. Swimming has been at the core of my life for as long as I can remember. From a young age, I was immersed in competitive swimming, and that passion never left. Today, I’m a full-time swim coach, stroke analyst, business owner, and, proudly, someone who believes in the magic of water.
While a medical condition prevents me from racing in certain heart rate zones, it hasn't stopped me from diving into the sport I love. I still compete at a Masters level, holding several South African Masters records and ranking in the top 10% of my age group globally in FINA Masters Rankings. These challenges keep me disciplined in training, yet grounded and grateful for the joy swimming continues to bring into my life.
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A Deep Love for Open Water
My love for swimming extends far beyond the pool. In 2021, I completed my first cold water ocean swim, the Robben Island crossing, just off the coast of the Western Cape. That experience sparked a deep appreciation for the ocean and ignited a desire to explore more wild waters.
Since then, I’ve swum in the Adriatic Sea off Croatia, the serene Lake Zurich, and the stunning waters along the Turkish peninsula. Every swim connects me more deeply to nature and inspires the vibrant, ocean-driven identity of One Life Swim It. We are truly lucky to live in such a beautiful country. South Africa’s rich coastline, diverse landscapes, and colorful culture have all influenced the design and soul of this brand. Our products are proudly made right here, bringing that "local is lekker" vibe to swimmers everywhere.
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Swimming with Heart
At its core, One Life Swim It is more than just a swim brand. It’s a celebration of the swimming lifestyle. It’s about connecting swimmers from around the world, sharing our adventures, and building a supportive, passionate community. Swimming has given me a second family, a tribe of like-minded water lovers who lift each other up, whether we’re chasing pool times, tackling ocean currents, or simply enjoying a splash. No matter your speed, age, or experience, I’ll always encourage you to swim with heart.
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Swimmers are a unique bunch. And we’re super lekker people too.
One life. Swim it.